(Check out my speaking fees here)

Benefits for Organizers

In fifteen years, I have spoken at hundreds of conferences and participated in a similar number of community and company events. Thanks to my many discussions with event organizers, I understand the value of a top keynote speaker. When you invite me to speak at your event, I intend to offer you the following:

I can help promote your event.

I have a newsletter with thousands of subscribers and many followers on various social networks. When you invite me to speak at your event, I will gladly help you promote it when you ask me to.

I can record a 30-second promo video.

Per your request, I can record a small video to entice people to register for your event. You can edit it and publish the result on your website and social channels, and I will happily assist with the promotion.

I am available for an interview.

You might be interested in organizing a video, podcast, or written interview before or during the event. When the effort is less than 30 minutes, I will make sure to be available, and you can use the result in any way you see fit.

I can bring some free copies of my book.

I usually give away two or three copies of a book at in-person events, sometimes during a Q&A session, and sometimes to the organizers or random participants.

I usually allow videos.

I allow paying clients to capture me on video for any talk that is not an exclusive presentation.

I offer you a custom version of my slide deck.

Most of my performances are standard and well-rehearsed. However, I like making small modifications and improvising a bit. Before or after my talk, I will give you the custom slide deck so you can distribute it among your event participants.

I offer fair, region-dependent pricing.

My fee depends on the expected duration of my talk and the average price level per country. Check out the separate page with my standard fees.

I am fair, open, and transparent.

In everything I do, I have never harmed an event organizer. (Well, not that I’m aware of!) You can expect me to practice what I preach, lead by example, and be valuable to you to the best of my abilities.

Jurgen Appelo

"Purpose. People. Process. Product. Choose two to be great at. Pick one where you suck."