
Jurgen Appelo
Hi! Welcome to my website.
As an author, speaker, and entrepreneur, I travel the world to share inspiring stories about people and organizations.

Glitches of Gods
Something nudged Julien’s lower leg.
“Well, hello there, little one.”
A sleek, dark cat with eerie blue eyes looked
up at him.
“No, you’re not getting my food.”
The cat turned around and stood there, regarding him with a penetrating stare.
“What do you want—a new owner?” Julien asked. “No, wait—you’re a cat. It’s you that owns people, right?”
There was no time to wait for the cat’s response. A piercing screech from overhead assaulted Julien’s ears, and mere moments later, less than a stone’s throw away from where he sat, the grass erupted, and a shock wave rattled the trees when a flyer crash-landed into the ground.

"All problems disappear if you just wait long enough."
The Maverick Mapmaker
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You’re an Ignorant Fool—The Law of Tragic Nuance
The more information you have, the more your perspective drifts to the complex middle, from where you must defend yourself against simplistic hot takes flying in from all directions.
You’re an Ignorant Fool—The Law of Tragic Nuance
The more information you have, the more your perspective drifts to the complex middle, from where you must defend yourself against simplistic hot takes flying in from all directions.
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Confessions of a Fearless Founder—From Crazy Be...
Investors that want certainty should sell lottery tickets, not buy them. There’s always demand for the promise of a rosy future.
Confessions of a Fearless Founder—From Crazy Be...
Investors that want certainty should sell lottery tickets, not buy them. There’s always demand for the promise of a rosy future.
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Fluent in AI or Clueless About People?
Let’s stop glorifying or demonizing AI. It’s a tool. A powerful one. But still a tool. It’s neither magic nor evil. It merely exists to improve people’s experiences.
Fluent in AI or Clueless About People?
Let’s stop glorifying or demonizing AI. It’s a tool. A powerful one. But still a tool. It’s neither magic nor evil. It merely exists to improve people’s experiences.
