Innovation Starts by Doing the Same Job With Less Pain

The first automobiles looked like horse carriages without horses.

This curious little fact came to my mind when our team discussed the new priorities for our Mind Settlers platform. For the last year or so, we have been experimenting with guides, marks, value tracking, tracks, and journeys. And we received encouraging feedback from our early users. At the same time, we noticed that these new ideas are not enough for most people to start using our platform. From a distance, innovative ideas are often interesting, but not convincing. Something else is needed for people to make the switch.

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