About Jurgen Appelo

Jurgen Appelo is pioneering management to help creative organizations survive and thrive in the 21st century. He offers concrete games, tools, and practices, so you can introduce better management, with fewer managers.

Jurgen calls himself a creative networker. But sometimes he’s a writer, speaker, trainer, entrepreneur, illustrator, manager, blogger, reader, dreamer, leader, freethinker, or… Dutch guy. Inc.com has called him a Top 50 Leadership Expert and a Top 100 Great Leadership Speaker. Since 2008, Jurgen writes a popular blog at NOOP.NL, offering ideas on the creative economy, agile management, organizational change, and personal development. He is the author of the book Management 3.0, which describes the role of the manager in agile organizations. And he wrote the little book How to Change the World, which describes a supermodel for change management. His most recent book is called #Workout, which offers you practical ideas to engage workers, improve work, and delight clients.

Jurgen can help you upgrade your enterprise with more engagement and faster results; He can show you how to become an agile business with better software; He shows you how to creatively manage your company; And he can inspire professionals with a purpose, advocating work-life integration for creative people. Jurgen is CEO of the business network Happy Melly, and co-founder of the Agile Lean Europe network and the Stoos Network. He is also a speaker who is regularly invited to talk at business seminars and conferences around the world.

Do you want me to contribute to your successful event? Would you like a top keynote speaker at your conference?


I offer pure infotainment!

My talks are always fun, inspiring, and well-rehearsed, and people often refer to me as an inspiring keynote speaker. My presentation materials are hand-crafted and well-designed. I am able to turn different topics into professional and enjoyable sessions, and the evaluations for my talks are consistently high.

website credits

Design: Linda Hirzmann

Implementation: Atakan Öz

Texts: Jurgen Appelo

Photos: Jurgen Appelo, Jürgen Dittmar, Kleer, Annelie Friman, USI

How to Change the World - free Workout - free